Avail introduces personalized advertising solution for e-commerce

November 10, 2011

New launch creates complete platform for online retailers to attract, convert, up-sell, cross-sell, and retain customers.

Avail Intelligence today announced the launch of a new personalized advertising solution, "Avail for Advertising", built on its proprietary advertising and merchandising technology platform.

The new solution enables retailers to tailor their online advertising to each individual shopper, based on what they know about their interests. Instead of displaying the same ad every time, Avail's technology is able to select which of the retailer's products are most likely to interest an individual consumer and create a personalized advertising banner accordingly, in realtime. The benefit is higher click-through rates, conversion rates, and average order values, compared to unpersonalized advertising. As the shopper clicks through to the site, Avail's on-site personalized merchandising continues to guide the shopper to the most relevant products, creating a seamless personalized shopping experience.

Said Henrik Schinzel, CTO & co-founder of Avail: "Online advertising as we know it is broken - irrelevant ads are a waste for both consumers and retailers alike. Avail's personalized advertising uses rich behavioral data to ensure only relevant products are presented to consumers, while leaving retailers in full control over brand exposure."

To ensure retailers are able to quickly take advantage of this new advance in e-commerce technology, Avail has also launched a new "Managed Campaigns" service, where the company offers to design and execute complete advertising campaigns on behalf of its clients. As part of the service, Avail also procures all media space needed, and clients only pay a commission on the actual sales generated.

Avail also announced the company has already signed seven "Managed Campaigns" customers across Europe. "We believe our ability to deliver both personalized merchandising and personalized advertising in one platform creates something entirely new in the marketplace - a complete cross-funnel solution for online retailers to attract, convert, up-sell, cross-sell and retain customers," said Pontus Kristiansson, CEO and co-founder of Avail.

About Avail Intelligence
Avail Intelligence provides solutions that enable retailers to control, automate and personalize all their online merchandising with ease.

By always recommending the right products at the right time to each person, Avail's clients create engaging, satisfying shopping experiences, that boost retail performance, lifting conversion, order value, margins and loyalty.

Combining sophisticated recommendation technology, expert merchandising services and dedicated support, delivered through a network of local offices and partners, has made Avail the preferred choice of multinational retailers, such as Argos, Redcats / La Redoute, Game, and Neckermann.

Fast-growing Avail is a "Deloitte Technology Fast500 EMEA" winner, headquartered in Sweden, privately held by its founders and Scope Growth II L.P..