Personalization set to boost merchandising at one of Europe's largest online retailers
February 14, 2011
New order marks two top-tier customer wins in less than a month for Avail Intelligence
January 20, 2011
Avail Intelligence today announced that it had been selected by one of Europe’s largest online retailers to provide a complete solution for personalized merchandising. The multi-channel retailer, based out of the United Kingdom, is one of the country’s largest online destinations with a multi-billion pound turnover. It also operates a nation-wide chain of retail stores.
The solution will be based on the Avail Behavioral Merchandising™ platform, a software-as-a-service solution that will enable the retailer to recommend the right products at the right time to each visitor across all its channels. As part of the delivery, Avail will also provide merchandising services, training and regular optimization workshops to the retailer’s merchandising team.
“Besides the obvious business benefits, including higher conversion rates and average order values, the solution will also enable our customer to boost the productivity of their large merchandising team, by freeing merchandisers from time-consuming manual tasks and allowing them to focus their efforts where they add the most value”, said Pontus Kristiansson, CEO of Avail Intelligence.
“This order marks the second major customer win for Avail Intelligence in less than a month”, continued Mr. Kristiansson. “It marks a significant milestone for our company, and we couldn’t have asked for a better start to 2011″.