Scope has long experience from partnering to build consumer brand companies to capture their potential, developing long-term relationships through multiple channels.
The investment focus is rooted in a thorough understanding of the requirements for relationship-based value creation in a global, and increasingly digital, market. Applying an ‘arts and crafts’ approach to active ownership, Scope strives to combine excellence in execution with experience gained from fostering creative processes. Through bespoke ownership strategies we support strong consumer brands with a strong physical brand representation, by complementing with the tools of an increasingly digital environment.
PARTNERS FOR GROWTH
As an active partner, Scope works together with management driving the transition from the entrepreneurial phase to create an institutionalized platform for sustainable growth. Scope contributes experience from building growth companies in a variety of industries; providing direction for omni-channel strategies, internationalization, building appropriate governance structures, and recruiting talented executives. Scope's ownership typically spans a time horizon of four to seven years.
Scope seeks to build companies that meet identified customer needs with a sustainable competitive advantage. We believe that the long-term commercial performance of the company is linked to its ability to integrate the concept of sustainability in the company culture. We strive to make things better. We believe that remaining true to our core values in these efforts, being: authentic, creative and responsible will contribute to performance and long-term value creation.
Maileg is a brand of charming Danish-designed toys created to inspire our children’s favourite playtime stories. Based in Herning (Denmark) Maileg was founded in 1999 by Dorthe and Erik Mailil to provide high quality design toys to children and homes. The Maileg universe can be met at over 4,000 retailers world-wide and online.